Concorde News

A Look at Concorde's New Commercials

Concorde Staff

Concorde Staff

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Updated August 26, 2016. The information contained in this blog is current and accurate as of this date.
Concorde marketing- commercials

The Concorde marketing team has been hard at work throughout this year creating content and products that promote the health care careers college and highlight all the outstanding programs we offer.

One of the main things we - especially our Digital Media Manager, Gordon Lamb - have produced is a series of video commercials that highlight many of the various health care careers Concorde offers. Over the past eight months, Gordon has traveled to Concorde's Memphis, Tenn. campus three times and Southaven, Miss. campus once, as well as made several trips to our Kansas City, Mo. campus to shoot footage for 12 programmatic TV commercials. In addition to 30-second TV spots for each of the 12 programs, he also has produced longer, one-minute videos for use on the Concorde website.

"Of the three stages of production, the pre-production, or the planning phase is most important," Gordon said. "Taking the time to scout locations, prep everyone involved, create a detailed shot list.... It saves a mountain of time on shoot days as well as in the editing bay. I'm also fortunate to work with some of the best industry professionals the markets have to offer. Having great equipment is nice, but without talented people, your results are mediocre at best."

Before 2016 is over, Gordon will travel to our campus in Dallas and Grand Prairie, Texas and produce two more commercials highlighting our health care careers.

"My hope for the commercials is that we create a message that resonates with potential students and motivates them to take that first step toward a new career," he said. "Beyond that, I want to help build the brand that reflects the professionalism and quality that a student is going to get here."

Here are some still photos detailing some of the production processes in both Kansas City and Memphis. To take a look at some of the spots themselves, go to the Concorde YouTube page.

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  1. Program length may be subject to change dependent on transfer credits and course load. Please refer to current course catalog for more information. Concorde does not guarantee admittance, graduation, subsequent employment or salary amount.

  2. Professional certification is not a requirement for graduation, may not be a requirement for employment nor does it guarantee employment.

  3. Financial aid is available to those who qualify but may not be available for all programs. Concorde does not guarantee financial aid or scholarship awards or amounts.

  4. Clinical hour requirements and delivery may vary by campus location and may be subject to change. Concorde does not guarantee clinical site assignments based upon student preference or geographic convenience; nor do clinical experiences guarantee graduation, post-clinical employment or salary outcomes.

  5. Registration and certification requirements for taking and passing these examinations are not controlled by Concorde, but by outside agencies, and are subject to change by the agency without notice. Therefore, Concorde cannot guarantee that graduates will be eligible to take these exams, at all or at any specific time, regardless of their eligibility status upon enrollment.

  6. Externships are a non-paid in-person learning experience, whose length and location may be subject to change. Concorde does not guarantee externship placement, graduation, post-externship employment or salary outcomes.